Business planning

Wake up and smell the toast

StartupSmart /

Wake up and smell the toast

 

No one wants to smell bad, even if some can’t bring themselves to wear perfume.

 

Tap into this core human fear with a scent designed to smell homely and comforting – toast.

 

This hot-bread smell is a smart marketing move by the London Federation of Bakers, to remind everyone, all day, just how much we love their product. They’re even giving out free samples.

 

Can you think of a constant reminder of your stock? Or can you create a problem-solver product that’s not reaching market potential due to overloading features?

 

Via Incredible Things

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