Perfect for any time-poor and easily distracted ideas person, this watch tells you what the rest of the world is most likely up to at any given time.
While the inner dial is a classic clock face, the outer dial takes 24 hours to rotate, and reveals the most common activity of 5,000 people surveyed by the Centre for Time Use Research.
Whether you use it competitively (i.e. look who’s working while you’re all sleeping) or to portion off spare time to commune with the world while you make a cup of tea, this idea taps into the increasingly collective experience of life facilitated by social media.
What common item could you add an international comparative flair to?