Build a system to build up your expertise

TaskmasterEvery entrepreneur should aim to be an expert in their niche – whether this is a public expert (that is, the type who appears on panels and writes for industry publications) or a private expert (that is, the type who is known by staff, customers and suppliers as a font of all knowledge).

 

The challenge of course for a busy businessperson is making sure you stay right up-to-date with the latest industry information and trends.

 

So here are few ideas.

 

If you are a public expert, and need fodder for blogs, posts and tweets, then it’s a great idea to set up some Google alerts on your sector. This way you’ll have a constant stream of news, opinions and trends that you can talk about. Relating overseas trends to your local market is a particularly good way of showing that you are on top of the latest market moves in your sector.

 

If you are a private expert, and are looking to mainly keep your staff, suppliers and customers informed, then keep a little file where you can put good articles or links. Make this file public for your staff so they can keep on top of the news and consider writing a little summary email to customers and suppliers every few weeks.

 

Get it done – today!

You can help us (and help yourself)

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

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