Hundreds if not thousands of entrepreneurs around the world love to say that the key to standing out from the crowd is constantly exceeding customer expectations.
I used to think like that too, until I spoke with entrepreneurship guru Dr Tom McKaskill.
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As Tom says, exceeding customers’ expectations sets a dangerous precedent.
Every time you do it, your customers automatically expect that it will keep happening. This puts a huge amount of pressure on you to keep going above and beyond.
In striving to meet these ever-rising expectations, you are going to spend an awful amount of time and money that you may never get a return from.
Instead, McKaskill says smart businesses aim to become known for meeting customer expectations every single time. They are known and loved by their customers for being consistent and dependable.
The customer is still always satisfied, but you’re not putting pressure on yourself.
It’s an interesting way of thinking about things – how can it work in your business?
Think about it – today!