This article first appeared on June 22, 2011.
I’ve always found it strange that some entrepreneurs are awkward about asking their customers for testimonials.
Perhaps it goes back to fact they get all shy when they get a compliment. Perhaps they thrive on criticism rather than praise. Perhaps they are afraid that a customer will think they are hard to deal with.
Whatever the case, this awkwardness is ridiculous. You’ll find customers – particularly the ones you’ve got a relationship with – will bend over backwards to help you out with a testimonial of some description.
The question is – will you get an ordinary, written testimonial, or something a little bit special?
One nice trend I’ve noticed is the video testimonial. All you need to do is borrow a video camera, go out to your customer’s workplace and get them talking – preferably with your product in the background in a real-life situation.
The video can be posted on your website, on YouTube, on your Facebook page and sent out through Twitter.
You can even whack it in your regular email to customers.
Get it done – today!