The four walls of the office can be a real refuge for the entrepreneur. A place where you can shut the door, ignore the phone for awhile and get some actual work done.
Sound perfect to you? Well, you might have a potentially serious problem.
I call it OPS, or office prison syndrome. It strikes when a business owner starts to spend too much time in their office, attending meetings, communicating only by email, and generally believing they are too busy to even go out and eat lunch.
The entrepreneur’s skin goes pale, they start to forget what daylight looks like and they lose touch with what is actually happening in their sector.
But luckily, there is a solution – the telephone. Get out your contact book, choose a name (preferably an industry contact, or maybe a mentor) and organise a quick lunch or coffee.
No matter how busy your day is, this should not be considered wasted time. I almost guarantee you that you will get something out of this meeting – an insight into the latest developments in your sector, a bit of gossip or some advice about a problem you might be having.
OPS doesn’t just make you incredibly boring – it’s not good for your business. .
So get it done… Today!
You can help us (and help yourself)
Small and medium businesses and startups have never needed credible, independent journalism and information more than now.
That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.
Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.
Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.