Business planning, Management

Set the right goal

StartupSmart /

TaskmasterWhat do you key goals look like? Are they specific (“We will increase sales by 25% in the next 12 months”) or are they a little more fuzzy (“We’ll be one of the leading firms in our sector in two years”).

 

The process of goal setting isn’t easy, but listening to a webinar yesterday I was impressed with an idea from Matt Kesby, the execution practice leader at the Australian arm of education and training group Franklin Covey.

 

Matt had a simple strategy for setting a goal that looks something like this:

 

(Verb) (measure) from (X) to (Y) by (when)

 

Sounds a little bit strange, but when you put it into a real life situation it works really well:

 

Increase (verb) sales (measure) from $1 million (X) to $2 million (Y) by the end of 2012.

 

Give the model to your people and get them to start trying it out. It’s a great way to get consistent goals set across your business.

 

Get it done – today!

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