Sales and marketing
No silver bullet: Four steps to find the perfect sales and marketing channel for your startup
Whether you’re the founder or marketing and sales director, if you’ve got a great product you’ll be wondering what channel will work best for selling it.
Why you should hire a ‘strategic hustler’, and other key marketing advice
Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.
Teamwork makes the dream work: Why startups and small businesses should be partnering with athletes
Partnering with a sports star will put your business up in lights, and is easier and more affordable than you think.
Seven PR stunts or media campaigns that catapulted businesses into the news
Here's a list of seven great PR stunts and media campaigns by businesses to give you a bit of inspiration, entertainment, or maybe even consternation.
Three ways to get your startup noticed on social media
Here are three features on the three most popular social media platforms that you might like to try out this year.
1. Publish on LinkedIn
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Four marketing trends you can take advantage of in 2017
In 2017, advertising spending is tipped to actually slow across the world, according to buying agency Magna Global.
But that’s not like…
From Doritos’ Ultrasound to 7 Eleven’s Teachers Day: These are the top viral ads of 2016
What do snack food, Christmas, laundry detergent, and a zero-gravity music video have in common? They all feature in this year’s top 10 m…
Is it worth investing in Instagram ads?
Instagram is the fastest growing social media platform when it comes to the number of businesses choosing to include the platform in their a…
Four pricing strategies to try on your website
Airport car parking is expensive, so the proprietors have to work pretty hard to convince people to choose it over alternative transportatio…
Prominent US entrepreneur Tony Robbins on the secret to startup marketing without a budget
“What the hell was that?” prominent US entrepreneur and author Tony Robbins said after showing a large audience at Dreamforce an ad for…
