Sales and marketing
Seven PR stunts or media campaigns that catapulted businesses into the news
When it comes to media and publicity, at one end of the spectrum sits a quiet, considered story about a business landing some funding, growi…
Three ways to get your startup noticed on social media
Here are three features on the three most popular social media platforms that you might like to try out this year.
1. Publish on LinkedIn
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Four marketing trends you can take advantage of in 2017
In 2017, advertising spending is tipped to actually slow across the world, according to buying agency Magna Global.
But that’s not like…
From Doritos’ Ultrasound to 7 Eleven’s Teachers Day: These are the top viral ads of 2016
What do snack food, Christmas, laundry detergent, and a zero-gravity music video have in common? They all feature in this year’s top 10 m…
Is it worth investing in Instagram ads?
Instagram is the fastest growing social media platform when it comes to the number of businesses choosing to include the platform in their a…
Four pricing strategies to try on your website
Airport car parking is expensive, so the proprietors have to work pretty hard to convince people to choose it over alternative transportatio…
Prominent US entrepreneur Tony Robbins on the secret to startup marketing without a budget
“What the hell was that?” prominent US entrepreneur and author Tony Robbins said after showing a large audience at Dreamforce an ad for…
Australia’s most loved social brands revealed
Retailers and technology brands lead the way when it comes to the brands Australian consumers love online, according to the first ‘Brand L…
Facebook miscalculated advertising metrics – should businesses now ditch video ads?
The revelation that Facebook miscalculated key advertising metrics for two years has irritated advertisers worldwide, and businesses are adv…
How Apple’s new iMessage could be a tool for your business
Although its main use is sending messages to friends and family, Apple’s iMessage could soon become an important tool for businesses and b…
