Sales and marketing
No silver bullet: Four steps to find the perfect sales and marketing channel for your startup
In the startup world, the question ‘what’s the best performing channel to sell my product?’ isn’t a rare one. Whether you’re the f…
Why you should hire a ‘strategic hustler’, and other key marketing advice
Last month I had the pleasure of listening to an inspiring presentation by Penny Elmslie, Xero’s small business director.
Certainly, do…
Teamwork makes the dream work: Why startups and small businesses should be partnering with athletes
Partnering with a sports star will put your business up in lights, and is easier and more affordable than you think.
We all know about th…
Seven PR stunts or media campaigns that catapulted businesses into the news
When it comes to media and publicity, at one end of the spectrum sits a quiet, considered story about a business landing some funding, growi…
Three ways to get your startup noticed on social media
Here are three features on the three most popular social media platforms that you might like to try out this year.
1. Publish on LinkedIn
…
Four marketing trends you can take advantage of in 2017
In 2017, advertising spending is tipped to actually slow across the world, according to buying agency Magna Global.
But that’s not like…
From Doritos’ Ultrasound to 7 Eleven’s Teachers Day: These are the top viral ads of 2016
What do snack food, Christmas, laundry detergent, and a zero-gravity music video have in common? They all feature in this year’s top 10 m…
Is it worth investing in Instagram ads?
Instagram is the fastest growing social media platform when it comes to the number of businesses choosing to include the platform in their a…
Four pricing strategies to try on your website
Airport car parking is expensive, so the proprietors have to work pretty hard to convince people to choose it over alternative transportatio…
Prominent US entrepreneur Tony Robbins on the secret to startup marketing without a budget
“What the hell was that?” prominent US entrepreneur and author Tony Robbins said after showing a large audience at Dreamforce an ad for…
