A griller marketing plan from Janine Allis

The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis.

 

In the video, there’s one piece of guerrilla marketing in particular from early in Boost Juice’s existence that really captured Old Taskmaster’s imagination.

 

“It was turning up a six o’clock to the radio announcers and saying ‘here, have smoothies, have wheatgrass’,” Allis says in the video, describing turning up to radio studios in the early morning and giving the announcers free juice.

 

If you haven’t seen it already, here’s the full video:

 

{qtube vid:=XGbCj1YsiWk}

 

Now, do you run a restaurant, a fast food business or a company that manufactures or retails a food product?

 

If so, Old Taskmaster says this: Find out where your nearest radio studios, TV studios, online media companies and newspapers offices are.

 

Then make a habit, even if it’s once a week, of turning up with some freshly grilled or juiced goodies for the journos. Let their cup runneth over – with free publicity.

 

After all, they say the news media is a hungry beast. Well, when it comes to publicity, you can spend your life hoping for pie in the sky, but it’s a better bet to let the journos know you can deliver the (barbequed) goods.

 

You can call it your griller marketing plan. The one that will smoke your competition.

 

Get it done – today!

You can help us (and help yourself)

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

Trending

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments