You always remember your first… customer that is. (What did you think I was talking about?) One of the best stories I heard recently was from the founder of a $100 million company who still has his first $200 invoice framed up on his wall.
However, framing all your invoices isn’t an option for a fast-growing start-up like yours. You need a robust method of collecting information about your customers – their contact details, shipping issues, product preferences and anything else that might make it easier for them to buy from you.
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Collecting all this info in some sort of filing cabinet is a start, but having electronic records makes it much easier to track, analyse and use this information. For example, if you want to contact all your past and present customers with a new offer, it’s much easier if all their email addresses are in one spot.
While you can collect this info in a basic spreadsheet, it may be worth considering setting up a CRM system (which stands for customer relationship management). While these tools used to be very expensive, small businesses-sized systems have been developed in recent years. Have a look around, ask some contacts and check out a new system.
It’s an important investment in your future, so get it done – today!