What’s better – 30 small jobs worth $1,000, or one job worth $30,000? Most entrepreneurs would opt for the latter, but sometimes clients can get just a bit nervous about committing to big deals – particularly when the service provider is a start-up.
One strategy to combat this is to cut your product or service down into bite-sized chunks.
Entrepreneur Jason Fried, who runs software and design company 37Signals, used this solution in his early days.
“Instead of doing long, expensive projects, we’d do short, affordable ones. Instead of billing $50,000 for a 15-page website redesign that would take three months, we’d charge $3,500 per page and offer to complete the page in a week. If you want another page, it’s another $3,500 and another week,” he wrote in Inc.
It’s a great idea. It can help build the client’s confidence in your product and service, and make projects more manageable for all parties.
And if you get your pricing structure right – offering bigger discounts for more work – then you should also find it quite profitable when clients want to buy in small quantities.
Pricing structures and models should always be up for review, so get it done – today!