Getting customers the whole way through the online check-out process can be a challenge in an environment where entertainment and competitors are only a click away.
Often the best tips are about what not to do, rather than adding extras into a process that should be as short and simple as possible to keep shoppers focused.
Tyson Hackwood, head of market development at online payment platform BrainTree, spoke to StartupSmart about the universal tips that every start-up should focus on to increase their sales.
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