Getting customers the whole way through the online check-out process can be a challenge in an environment where entertainment and competitors are only a click away.
Often the best tips are about what not to do, rather than adding extras into a process that should be as short and simple as possible to keep shoppers focused.
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Tyson Hackwood, head of market development at online payment platform BrainTree, spoke to StartupSmart about the universal tips that every start-up should focus on to increase their sales.