Facebook has begun testing out a “magic” new feature in Australia that aims to further solidify its Messenger as the go-to means of communication.
Photo Magic uses facial recognition software to notice a new photo taken by a user of someone that they are friends with on Facebook, and then prompts that user to send it to them via Messenger.
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According to Facebook, about 9.5 billion photos were sent through Messenger in the last month, and this is a further effort to compete with Snapchat on the photos front, as Tech Crunch reports.
It’s no doubt also aimed at further drawing users away from texting, where sending a photo still isn’t great.
Photo Magic will be rolling out in Australia first on Android from Tuesday morning and iOS a bit later.
To get things started, Photo Magic will scan back through a user’s camera roll to find a familiar face, and then suggest they send it with an accompanying message. If there are multiple people in the picture, a group conversation will be started.
From after that, a push notification will appear after you take a photo of someone you’re Facebook friends with – if you opt in for it of course.
Facebook has had facial recognition for photos uploaded to the platform for a while now, and launched the Moments app in June, which hunts through older photos and groups them together by who’s in them.