Shoes of Prey wins national retail award

Online women’s shoe fashion retailer Shoes of Prey has been named the best online retailer in Australia at the Australian Retailers Association’s annual awards.


“We’re so excited about it,” co-founder Jodie Fox told StartupSmart.


“Ultimately we just want to give customers the best experience of our brand.”


Shoes of Prey sees customers design their own shoes online, which are then made and delivered around the world.


The award comes as Shoes of Prey was named last week as a finalist in the World Retail Awards. The winners will be announced on August 2.


It also comes as the company looks to raise $10 million to $15 million in series B funding to be used in growing the business.


Last June, Shoes of Prey raised $3 million in series A funding, and included investors such as Michael Arrington, an entrepreneur who founded start-up blog TechCrunch, angel investor Bill Tai and Atlassian co-founder Mike Cannon-Brookes.


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