Sales and marketing

Should I appoint an advertising agency?

James Thomson /

A good advertising agency will be able to work with you to deliver a quality campaign that you wouldn’t necessarily have the skills or time to develop yourself in-house.

So if you are planning on making a push through several different marketing channels, hiring an advertising agency to develop a campaign will often deliver you solid results.

 

However, for start-ups, outsourcing advertising is often expensive and simply out of reach. Some marketing experts say it’s better, at least in the early days, to develop a campaign yourself to save costs.

 

Instead, some experts say you should hire a consultant to come into the business and help you develop a campaign of

your own. This will ensure you receive some basic training in advertising, and will ensure you keep costs low during the vital start-up days.

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James Thomson

James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review's companies & markets editor, and a former BRW editor.

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