This article first appeared on May 28th, 2012.
Every day Old Taskamster walks to a lolly shop in the city.
It’s one of those places that specialises in handmade sweets that are made on-site, in a nod to the artisan trend that is sweeping the food sector.
But the owner of the store has taken things a step further and done a very clever thing. They’ve put the food preparation area right in front of the window, so each day there’s a crowd of people gathered around, watching lollies get made.
Quite a few of these people will then go inside and buy the product, safe in the knowledge it really is as handmade as advertised.
To me, this is a great example of how to not only tell the story of your business, but to show it off as well.
Everyone has got something that makes their story standout. It might be the fact that you use ancient methods to prepare your product, or your staff get imbedded with your clients.
But how do you show this off? Do you have videos all over your site? Do you invite customers in? Do you open a window to the world like that lolly shop?
Telling your story is powerful. Showing it is even better.
Get it done – today!