The post-Christmas period can be very hard for start-ups and in fact all SMEs. Because so many people are away, sales are slow and invoice payments are even slower. The New Year cashflow crunch has caught out numerous start-ups – hence the spike in insolvencies we see every February and March.
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So it’s a great idea to get proactive and launch into 2011 with a strategy to get some early sales over the line.
Why not start now. Ring up your customers and tell them that while you know they are flat out in the lead-up to Christmas, you’d love to sit down with them in January or early February for a chat about their plans for the next calendar year.
You know and they know it’s going to be quiet, so get them to book a spot in their diary right away.
That way, when your competitors return to empty sales pipelines in 2011, you’ll be ready to hit the ground running with a full book of appointments.
Get it done – today!