The other day I got a cold call from the CEO of a printing company, enquiring as to whether I had any printing needs that he could fulfil.
Now, as you could imagine, someone as important as me doesn’t usually take cold calls. I have people to do that sort of stuff.
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But when I heard it was the CEO of a company calling me, I was willing to pick up.
Heck, I thought. Even if I don’t know this bloke, I might be able to get something out of him about the state of the market and the economy.
It’s one thing when sales people – or worse, call centres – perform cold calls. It’s another entirely when the CEO or founder hits the phone.
You, dear business owner, do have a certain cache. People do want to talk to you and hear your story. And other business leaders are prepared to make personal contacts, to a certain extent at least.
So be prepared to use your CEO/founder superpowers. Hit the phones and get some sales!
Get it done – today!