Starting Change podcast episode 6: Why every startup needs a social purpose
Thursday, September 1, 2016/
For the season finale of Starting Change, we’re joined by a telco giant, a cosmetics brand and a B-corporation.
What could they possibly have in common? Social purpose.
In this episode, we find out why social purpose is as critical as a viable business model for startups today.
Join Optus chairman Paul O’Sullivan, Lush Australia and New Zealand brand manager Natasha Ritz and Spark Strategy managing director George Liacos as we help you discover your greater purpose.
“There’s an important balance to be struck by supporting people who want to use technology and startups to drive social good,” O’Sullivan tells StartupSmart.
“Society can solve every social problem we face, we’re just choosing not to,” Liacos tells StartupSmart.
From the frontlines
Five critical questions: Are you listing your startup too soon? Lisa Schutz Verifier founder
Ignoring your ‘obnoxious roommate’: What this founder learnt when she met Arianna Huffington Michelle Gallaher ShareRoot CEO
Sex appeal, runways and mature markets: Everything Guy Pearson learnt during his $26 million Series B raise Guy Pearson Practice Ignition CEO
Barriers from the outset: Why the government’s Boosting Female Founders Initiative is unlikely to succeed Laura Keily Immediation founder