Starting Change podcast episode 6: Why every startup needs a social purpose
Thursday, September 1, 2016/
For the season finale of Starting Change, we’re joined by a telco giant, a cosmetics brand and a B-corporation.
What could they possibly have in common? Social purpose.
In this episode, we find out why social purpose is as critical as a viable business model for startups today.
Join Optus chairman Paul O’Sullivan, Lush Australia and New Zealand brand manager Natasha Ritz and Spark Strategy managing director George Liacos as we help you discover your greater purpose.
“There’s an important balance to be struck by supporting people who want to use technology and startups to drive social good,” O’Sullivan tells StartupSmart.
“Society can solve every social problem we face, we’re just choosing not to,” Liacos tells StartupSmart.
From the frontlines
Five reasons AI is better at making business decisions than you Anthony Aarons Epifini co-founder
'Few are destined to be unicorns': When is the right time to sell your startup? Peter Forbes HROnboard founder
Forget gender quotas: It's time to review your definition of diversity Inga Latham SiteMinder chief product officer
How to assemble a board of directors that will make, not break, your startup Mark Rohald Cluey Learning co-founder
From disrupted to disrupter: What I learnt moving from corporate to startup Tim Shepherd CIMET director
Imagine the worst-case scenario for a startup founder. It happened to me Sam Jockel ParentTV founder