The push towards more environmentally friendly products is moving beyond cars and food and into the household items that most people take for granted.
Calling itself the “world’s greenest dry cleaner”, Daisy Dry Cleaning is a chemical free and carbon neutral option that eliminates the toxic chemical that is commonly smelled during the dry cleaning process. The chemical has been linked to various cancers and other health conditions.
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The concept is the basis of a new franchise chain that recently launched in Australia. The business hopes to take advantage of any Australian changes in rules banning certain chemicals in dry cleaning, as is the case in the US.
While eco-friendly dry cleaning is a niche that has been spotted by Daisy Dry Cleaning, there are other possibilities that can be mined. How about the rest of the white goods sector? Maybe look at the chemicals and other processes used by other household goods and launch a business that offers a greener, healthier option.