Business planning, Growth, How I did it

Why stuffing up the phone call with my first customer was the best mistake I made

Rose Powell /

After years of musing and months of planning, Ed Onggo’s first call to a potential customer about his crowdsourced ticketing platform went incredibly badly.

 

But the founder of GiggedIn says it was the best mistake he ever made, as he learned a lot about his business, what his clients would actually want and helped him get over the fear of cold-calling and pitching to people.

 

He shares what went wrong, what he learnt and how he turned it around in the short video below.

 

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Rose Powell

Rose is the current head of growth at Rampersand Ventures. She was formerly a reporter at StartupSmart.

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