How a 27-year-old entrepreneur built a pretzel empire turning over $5 million in annual revenue, in just four years
Brittany Garbutt’s Pretzel business didn’t stop growing during the pandemic. Despite public health restrictions disrupting the hospitality industry, Pretzel opened stores in Fremantle and Westfield Doncaster in 2020, before opening at Westfield Knox in March this year. Those three new additions grew the Pretzel network to a total of eight outlets, which turn over a combined $5 million in revenue a year.
In four years, Pretzel brand has grown to sell an average of 650,000 pretzels a year and employ more than 150 staff. Driving such rapid success is its 27-year-old founder, Brittany Garbutt, and her eye for branding, which has helped create a scalable business centred around a simple product.
Sweet and savoury pretzels
Pretzel sells 16 types of pretzels, including those with savoury toppings like cheese and pepperoni, as well as sweeter flavours such as coconut rough or cinnamon. Prices range from $5.00 to $7.50. And for fans of the large doughy knots, there’s merchandise for sale.