Five Aussie start-ups looking to crack Obama’s America

4. Pinion




Sydney venture Pinion, founded in early 2010 by Daniel Ringland, Karl Flores and David Banham, has been attracting some notable attention recently.


Not only has the business managed to rake in $2 million from a selection of Australian-based investors, it is now on Microsoft’s radar.


In August, Pinion was chosen as one of the first companies to take part in the software giant’s US –based Bing Fund, which will provide mentoring and funding to participants for a four to eight month stretch.


Pinion helps more than 450 gaming communities generate revenue by placing gamer-targeted interactive advertising on their servers. Advertisers that have signed up so far include Sony, McDonald’s and Adidas.


Rahul Sood, who heads up the Bing Fund, is certainly a fan of the Aussie trio, stating: “As an entrepreneur, I was blown away by their passion and persistence. Three times they have almost gone broke, and three times they have come back.”


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