Getting fundamental with your website and mobile app
Friday, June 8, 2012/
Each week, StartupSmart is plucking out the key points from the General Assembly entrepreneurial classes in Sydney.
The second week of the practical how-to gatherings saw an explanation of how to build a mobile app, as well as some top tips for website design.
Below, we have picked out the main points from each of these classes.
However, if you want to show up in person for a class, there are still plenty to choose from.
General Assembly is currently giving away $500 in credit for its classes in June. To enter the competition, click here.
How to build a mobile app
Chris Watt, general manager of tech company Tigerspike, talked through the process of building a mobile app for your business.
Watt said start-ups should consider the following before they start such a project:
- Who and where are my customers?
- What are my business objectives?
- What is my value proposition?
Make a choice on platform:
- Cross platform
Think hard about the design to break through the clutter:
- Have a clean design
- Let users find content quickly
- Use high quality images and video
Website design fundamentals
Gerry Scullion, creative director at web design firm Electric HQ, gave his top seven tips for creating the right look and feel for your online presence.
Top tips for website design:
- Keep the design simple – don’t try to reinvent how the web works in terms of interface, navigation and layout
- Take inspiration from good designers
- Make your designs consistent
- Keep page content short and to the point
- Track everything using Google Analytics and iterate
- Focus on page objectives
- Learn about HTML and its limitations
From the frontlines
A leaf out of Israel's book: Australia needs to step up, or risk falling further behind Anthony Aarons Epifini co-founder
'Few are destined to be unicorns': When is the right time to sell your startup? Peter Forbes HROnboard founder
CX versus UX: What's the difference, and why does it matter? Tom Uhlhorn Tiny CX founder
How augmented reality can motivate and assist employees to develop their skills Alexander Roche Androgogic founder
Forget gender quotas: It's time to review your definition of diversity Inga Latham SiteMinder chief product officer
How to assemble a board of directors that will make, not break, your startup Mark Rohald Cluey Learning co-founder