Google to buy game-streaming company Twitch for $1 billion

Google has signed a deal to buy Twitch, a company that enables live-streaming of video games, for $US1 billion ($A1.06 billion), sources have told VentureBeat.

 

According to the report, the specifics of the deal – such as when it will be announced or the exact purchase price – are unknown.

 

Google’s YouTube division is reportedly in charge of the acquisition.

 

Twitch enables gamers to broadcast their gameplay sessions on PC, Xbox One or Playstation 4 to viewers online.

 

Live streaming of internet gaming, and the growing popularity of competitive gaming, represents a significant opportunity for advertisers.

 

Early this week a Chinese team took home a $US5 million prize for winning The International, a tournament which pits the best players of the game Dota 2 against each other.

 

Twitch has more than 50 million monthly active users and more than 1.1 million members who broadcast videos each month. The platform has grown massively since June 2011, when it had just 3.2 million active users.

 

This article originally appeared on Smart Company.

You can help us (and help yourself)

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

Trending

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments