How can I get the most out of Twitter and Facebook?
Sunday, August 29, 2010/
Twitter and Facebook are two very powerful but very different social media platforms. To get the most out of them, you need to be sure you’re using each site in the most appropriate way.
Twitter is all about immediacy. With each message restricted to 140 characters, you are limited to what you can say – so make it important.
Many businesses find Twitter ideal to give updates on sales and deals, as the immediacy of Twitter means these messages are often spread across the user base extremely quickly. Others use Twitter to form relationships with
customers, fix any complaints and share interesting or useful links.
On the other hand, Facebook is a much more personal type of site. Users are picky about who they allow into their “friends” list, and as a result you need to offer something of value. When posting Facebook updates, make sure you’re giving something worthwhile – an interesting link, information about a sale, even a discount or offer a topic for discussion.
The common link between these two sites is honesty and conversation. Users don’t want to be preached at, they want to talk with you about your product. They won’t respond to one-way messages. Instead, invite them into a conversation and you’ll find customers will be much more responsive.
From the frontlines
Alan Jones: How to raise investment for a startup with no customers and no revenue Alan Jones M8 Ventures partner
Canva's Melanie Perkins has 10 tips for startups with 'crazy-big dreams' Melanie Perkins Canva co-founder
Why Up's transgender controversy shows there can be no separation between founders and their companies Joan Westenberg StartupSmart columnist
Take a stand: Why being neutral hurts profitability and engagement Steven Maarbani VentureCrowd executive director
The power of passion: Naked Wines' co-founder reflects on what made the startup successful Peta Jecks Naked Wines co-founder
Hipsters, hustlers and hackers: Three instances of everyday bias in startupland Theresa Lim Play2Lead founder
Diversity and coaching will rid the banking sector of its toxic culture problem Hema Kangeson inSpur founder
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder