Instagram climbs to 400 million users

There are now more than 400 million people using photo-sharing social network Instagram.

 

In a blog post, the company announced the figure, which is a 100 million jump from nine months ago. More than 75% of these users are from outside the US.

 

The startup also says that more than 40 billion pictures have been shared on the platform, and that’s a whole lot of photos of breakfasts and cute pets.

 

“When Instagram launched nearly five years ago, 400 million seemed like a distant dream,” the blog post says.

 

It’s a pretty impressive milestone for the Facebook-owned company, proving it’s still enjoying very consistent growth in its fifth year of existence.

 

It has a much higher user base than the likes of Twitter, which has about 316 million monthly active users, and Pinterest, which has 100 million, as Re/Code reports.

 

Instagram users have probably been seeing a lot more targeted sponsored posts in their feed as the company looks to capitalise on, and monetise, these 400 million people.

 

Want to grow your business with Instagram? StartupSmart School can help. 

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