Seven growth secrets: How hyper-growth startup Linktree attracted 12 million users in just five years
Linktree’s early growth story is a spectacular one. Alex Zaccaria, along with his brother Anthony and their friend Nick Humphreys, were running a music and entertainment digital agency, and using Instagram a lot.
They wanted a way to share multiple links in their Instagram biography, by just posting one link. So, in 2016, they found a way to do that — and Linktree was born.
The founders started sharing the tool within their network, and it didn’t take long for a happy user to pop it on Product Hunt.