Linktree co-founder and chief Alex Zaccaria. Source: supplied.

Stephanie Palmer-Derrien

Seven growth secrets: How hyper-growth startup Linktree attracted 12 million users in just five years

Stephanie Palmer-Derrien
5 minute Read

This article was first published in April 2021. In March 2022, Linktree raised $150 million, giving it a valuation of $1.7 billion. At that time, it had 24 million users, and counting.

Linktree’s early growth story is a spectacular one. Alex Zaccaria, along with his brother Anthony and their friend Nick Humphreys, were running a music and entertainment digital agency, and using Instagram a lot.

They wanted a way to share multiple links in their Instagram biography, by just posting one link. So, in 2016, they found a way to do that — and Linktree was born.

The founders started sharing the tool within their network, and it didn’t take long for a happy user to pop it on Product Hunt.

Keep reading for free

Join as a new subscriber and get your first month on us.
Learn more
Already a Plus member?


SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Forgot your password?

Want some assistance?

Contact us on: or call the hotline: +61 (03) 8623 9900.