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Linktree co-founder and chief Alex Zaccaria. Source: supplied.

Inspiration
Stephanie Palmer-Derrien

Seven growth secrets: How hyper-growth startup Linktree attracted 12 million users in just five years

Authors
Stephanie Palmer-Derrien
Growth
5 minute Read

This article was first published in April 2021. In March 2022, Linktree raised $150 million, giving it a valuation of $1.7 billion. At that time, it had 24 million users, and counting.

Linktree’s early growth story is a spectacular one. Alex Zaccaria, along with his brother Anthony and their friend Nick Humphreys, were running a music and entertainment digital agency, and using Instagram a lot.

They wanted a way to share multiple links in their Instagram biography, by just posting one link. So, in 2016, they found a way to do that — and Linktree was born.

The founders started sharing the tool within their network, and it didn’t take long for a happy user to pop it on Product Hunt.

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