New South Wales has further pressed its claims as ‘the innovation state’ with the launch of the NSW Export Lab, a government program designed to help businesses develop ideas to improve their export efforts.
Under its Industry and Investment banner, the lab is a series of free events held throughout the year alternating between two themes: market knowledge and export skills.
Within the realm of market knowledge, participants have their questions answered by an expert panel, while the export skills category features a panel of experts tackling hypothetical exporting cases.
A breakdown of the events includes topics such as international marketing, entry strategies, export market selection, team accountability, ethics and sustainability.
Other events provide an insight into doing business in Japan, Korea, the United Kingdom, South America and the Pacific. Each event is followed by a networking hour.
According to an event spokesperson, the NSW Export Lab brings NSW exporters together to put export “under the microscope” and drive export success.
“The NSW Export Lab is for exporters who are open to new ideas and keen to energise their international business,” she says.
“In the lab, we challenge your current thinking about exporting. The aim is to turn your business into a finely tuned export-machine primed for international success.”
According to the spokesperson, the lab is designed for experienced businesses wanting to diversify and grow through exporting, and experienced exporters who want to stay ahead of the curve.
“The lab is designed for established companies and exporters… Registration is essential and preference will be given to experienced exporters,” she says.
“We offer specialised workshops and other events for businesses new to exporting and businesses preparing to export for the first time.”
With the state gearing itself up for an election on March 26, the NSW government has sought to promote the state as an ideal place to do business, introducing a range of government initiatives.
The government, led by embattled Labor leader Kristina Keneally, is expected to be wiped out in the state election amidst strong voter dissatisfaction.