GeoMoby, a geo-location tech platform, has announced a partnership with US mobile app marketplace Buzztouch to give them access to more than 250,000 app developers.
The GeoMoby software allows businesses to take advantage of geo-location advertising, such as a coffee shop sending a registered customer a notification of a deal when they walk near the shop, without the usual challenges.
Previously, geo-location advertising has been battery draining for consumers and inaccurate for business owners.
Co-founder and chief executive Chris Baudia told StartupSmart GeoMoby was engineered to solve both problems.
It doesn’t require battery-sapping GPS and can pinpoint a user to within a few centimetres.
The new partnership gives GeoMoby exposure to Buzztouch’s 250,000 developers, who created 70,000 apps last year.
“It might be a game changer really. Buzztouch wants to use our technology as a cool opportunity to bring in new developers, so this is an enormous opportunity for us,” Baudia says.
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The team of three graduated from the first Founder Institute accelerator ran in Perth and launched their platform in June 2013.
The partnership came about after a Perth-based developer at Buzztouch recommended the GeoMoby team to the head of partnerships.
GeoMoby has just over 50 paying customers, mostly digital agencies and marketing group who manage and on-sell the opportunity presented by the technology to their individual clients.
They’ve just launched their first seed round and are looking to raise $250,000 for the first round, aiming for a total of $750,000 in three years.