Business planning, Growth

Sharp idea leads to Australia’s latest Kickstarter success

Bronwen Clune /

With a goal of raising $45,000, and having reached $300,000 with 16 days to go, Darkly Lab’s LazerBlade looks to be Australia’s next runaway Kickstarter success.

 

LazerBlade makers bill it as ‘the affordable entry-level laser cutter/engraver for the maker, artist and hobbyist.” Its design and capabilities certainly look impressive, with the ability to work on most materials aside from glass, aluminium and steel.

 

Darkly Lab founder and head developer Domenic Di Giorgio says the team was blown away by the response to their campaign.

 

“We loved it and so many people we showed it to loved it as well, telling us about all the ways they could use it that we had never thought of ourselves,” Di Giorgio says. “But we never expected the response we got, it’s been mindblowing.”

 

Darkly Labs was conceived a few years ago by Di Giorgio and some of his colleagues at Creature Technology Company, where Di Giorgio still heads up digital design.

 

The aim was to use their shared passion for experimentation to try and develop products that they needed. They’ve prototyped a few ideas, but the LazerBlade is the first they’ve made public.

 

The idea has taken about a year to get to its current state and has been personally funded so far.

 

“We developed it as far as we could and then went to Kickstarter as we needed the funds to finish it off and do a production run,” Di Giorgio says.

 

 

Di Giorgio says that they had heavily reduced the cost of their product for the campaign in recognition of the fact that people supporting them were taking a risk – much as they do with any other Kickstarter – but that also meant they weren’t making any margin off LazerBlade’s sold through the campaign.

 

It’s hoped that Darkly Labs will continue to create new products.

 

“The truth is I enjoy the process of designing new products more than I do using the product for the intention it was designed for,” Di Giorgio says.

 

The LazerBlade also comes with free software. A video of it in action can be seen below:

 

 

 

From the Kickstarter campaign, LazerBlade key features, include:

  • Available in A4 and A3 sizes.
  • 2 watt M140 Laser Diode.
  • Variable laser power control, 0% to 100% (not just on/off).
  • Cleverly designed for accuracy, performance and safety.
  • Partially Assembled Kit.
  • Stores vertically when not in use.

Advertisement
Bronwen Clune

Bronwen has extensive experience in startups having run her own, worked at Australia’s leading startup incubator and as digital director at a local VC fund. She’s the vice-president of the Public Interest Journalism Foundation with a keen interest in digital media and the future of journalism. She has over 15 years experience as a journalist and is also a popular columnist with The Guardian.

We Recommend

FROM AROUND THE WEB