I’ve been watching the very successful float of Groupon with mixed views.
As you may well have figured out by now, Taskmaster is a pretty old-fashioned guy and that makes me a little sceptical about the whole group-buying phenomenon. To me, this is basically a new version of “coupon” marketing that has been around forever. It works for some companies, some of the time.
Can electronic coupons sustain an entire industry? They are a fad right now, but I’m not sure about the long-term.
But forget that for a minute and let’s focus on the incredible rise and rise of Groupon itself, which is about two-years-old and should be an inspiration to start-ups everywhere.
Not only has the company gone from being worth nothing to $US13 billon, but it has also created an entire industry, sparked hundreds of start-ups around the world and employed more than 10,000 people.
The big lesson here is that it is possible for start-ups to think very big, even with a simple idea.
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Many start-ups focus on a niche, which is completely appropriate and much less risky than a mass-market business.
But with the right idea and an affordable strategy for scaling up – something the internet allows small companies to do – you can crack the big time.
So don’t forget to dream big!
Get it done – today!