Created around the rather simple mission statement of “Ideas worth spreading”, TEDx has grown from a single small gathering to a worldwide network of events that have proved magnetic to innovators.
With past speakers including Tim Berners-Lee, Bill Clinton and Jimmy Wales, TEDx’s arrival in Australia sparked plenty of interest.
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The 2012 program has recently been announced, with events in Canberra and Sydney, as well as a purely “social” event in Melbourne this week, TEDx will again attract some of Australia’s smartest and most creative entrepreneurs.
To whet your appetite ahead of these events, here are five of the best business-related talks from TEDx’s history around the world:
1. Scott Metzger – Crafting better businesses
Start-ups often gripe about the economies of scale that big businesses enjoy. In some cases, this buying power can seemingly knock start-ups out of the market.
But it doesn’t have to be like this. Craft beer brewing is an area that is booming in Australia, as well as overseas, despite the huge firepower at the disposal of the major manufacturers.
Freetail Brewing Company founder Scott Metzger explains in this talk why small businesses need economies of authenticity, rather than scale.
2. Nick Crocker – Floss the teeth you want to keep
The growth of the TEDx brand across the world has seen talks take place in some unlikely outposts – including Darwin.
In this fantastic TEDx talk, leading Aussie web entrepreneur Nick Crocker challenges businesses’ assumptions about how to instigate change.