How Who Gives A Crap’s unique model steers growth, decisions and led to bumper revenue in 2020
Who Gives A Crap made international headlines last year when it donated a record $5.85 million to organisations that improve sanitation in the developing world.
Given that donation totalled 50% of its yearly profits, the sustainable tissue products brand affirmed to the public — and its competitors — that its profit-for-purpose model not only works, but is disrupting an industry dominated by large corporations.
In just 10 years, the social enterprise has become a recognisable household brand for a growing number of ethically conscious consumers, and it doesn’t plan on stopping now.
Simon Griffiths, co-founder and chief executive of Who Gives A Crap, has a daring goal: to make sure everyone has access to a toilet within 30 years.