Simon Griffiths Who Gives A Crap

Who Gives A Crap co-founder and chief executive Simon Griffiths. Source: Supplied

Strategy
Lois Maskiell

How Who Gives A Crap’s unique model steers growth, decisions and led to bumper revenue in 2020

Authors
Lois Maskiell
Growth
8 minute Read

Who Gives A Crap made international headlines last year when it donated a record $5.85 million to organisations that improve sanitation in the developing world.

Given that donation totalled 50% of its yearly profits, the sustainable tissue products brand affirmed to the public — and its competitors — that its profit-for-purpose model not only works, but is disrupting an industry dominated by large corporations.

In just 10 years, the social enterprise has become a recognisable household brand for a growing number of ethically conscious consumers, and it doesn’t plan on stopping now.

Simon Griffiths, co-founder and chief executive of Who Gives A Crap, has a daring goal: to make sure everyone has access to a toilet within 30 years.

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