Online legal services startup LegalVision has raised $1.2 million in angel investment that will be used to expand its tech offering and step up marketing efforts.
Founded in 2012, LegalVision is a predominantly online law firm which uses technology to engage clients and has adopted a fixed-fee pricing model. This latest funding round brings LegalVision’s total investment to over $1.6 million.
LegalVision chief executive officer Lachlan McKnight told StartupSmart expanding the startup’s technology offering will include the development of a mobile app.
“Deploying a mobile app won’t result in a flood of new leads or a large revenue spike. It’s about keeping us front of mind, making it as easy as possible for repeat customers to come back to us, and being seen as an innovative company that is ahead of the curve,” he says.
In addition to the mobile app, LegalVision will also be working towards integrating its customer relationship management tool into its website as a client portal.
“Communicating with our customers through the portal will be more efficient,” McKnight says.
“We also want to further our document automation technology to account for more complex situations and issues.”
LegalVision is anticipating more growth in 2015 after quadrupling its team in 2014, and the startup’s general counsel Ursula Hogben says the funding will help ensure that growth continues.
“We give SMEs exceptional access to high quality lawyers, and give lawyers a new flexible working environment,” she says.
“This capital raising enables us to increase services across Australia and beyond.”