On Thursday, Australians will commemorate the brave men and women of the armed forces who fought valiantly in defence of the country they loved.
In an ideal world, this solemn national day of contemplation and commemoration should not be a day of work. Indeed, many businesses will be closed for this very reason.
However, modern commercial realities being what they are, some businesses will trade on this important national holiday.
Making matters more confusing, different states and territories have different rules and regulations around when Anzac Day must be commemorated. In some cases, it even varies depending on how big your business is or where in a state your business is based.
Now, if this business of opening hours on a public holiday is a confusing subject for you as a business owner, imagine what it’s like for your customers.
That’s why it’s a wise decision to decide now whether or not you intend to trade on Anzac Day, if you haven’t already done so.
Whether you choose to open or not, Old Taskmaster says it’s essential you let your customers know what your decision is as soon as possible.
If you have a shop window, put a sign in it letting your customers know whether or not they can expect to find your business open on Anzac Day, and if so, what your trading hours will be.
Do the same on your business blog, on the front page of your website, on your Facebook and your Twitter accounts.
Even if you run a tech start-up and you will continue to take orders via your website on Anzac Day, but won’t be in the office to take customer service calls, it’s important to let your customers know.
After all, there’s little point in coming to work on Thursday if no one knows when you’re open. And it’s equally important to not disappoint your customers by having them turn up to your store only to find your business is closed for the day.
Get it done – today!