What women want

Women in business - Car SaleswomanA little-known decision by the NSW Anti-Discrimination Board could provide budding entrepreneurs with the chance to capitalise upon consumers’ gender preferences when buying.


Last week, automotive group Trivett won an exemption from the Anti-Discrimination Act, allowing it to search for female-only car service and service providers.


The company said that it aims to help increase the proportion of female staff in the industry from 8% to 25% during the two-year exemption.

Trivett claims that many female buyers prefer dealing with other women and, with an estimated 60% of automotive decisions now made by women, the exemption could prove profitable.


Why not follow Trivett’s lead and look into launching a female-friendly service in other traditionally male-dominated sectors? What about a women-only plumbing business or an IT advisory service devoid of males?


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