Editor's Note

Friday 12 October

Oliver Milman /

A recent study shows that Australian businesses could grab a share of $126 billion in revenue over the next decade if they turn their attention to the mushrooming Asian export market.

Alas, many of our SMEs turn a blind eye to international markets. But it doesn’t have to be the same for the next generation of start-ups.

Today, we outline five key steps you can take to start your export operations.

We also have news of a new app development incubator and marketing guru Mike Halligan explains how to appeal to a target demographic without alienating others.


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