Editor's Note

Monday 1 August

Oliver Milman /

Oliver MilmanToday on StartupSmart, we explore one of the most important decisions you will make in the start-up process – the timing of your launch.

For entrepreneur Rohan Gamble, the timing could hardly be worse.

Launching financial comparison site Mozo on the eve of the GFC could’ve proved disastrous, but Gamble hastily revamped his venture and the business flourished as a result. Today, he reveals how he did it.

Elsewhere, digital marketing guru Ned Dwyer challenges the assumption that ideas are cheap and mentor Tom O’Toole has some top customer service tips.

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