Editor's Note

Monday 10 September

Oliver Milman /

The exploits of Apple and Amazon may seem a million miles away from the struggles of starting a business in Australia.

But innovation is something that isn’t dependent on business size or location. The world’s best large businesses continue to innovate at a rate a start-up would be proud of.

US business title Forbes has unveiled its list of the 100 most innovative businesses in the world. Today, we look at Forbes’ top five to unearth the creativity secrets that you can learn from.

Word of mouth marketing is something almost as hard to pin down as innovation, yet it is vitally important. Marketing guru Mike Halligan passes on his top tips.

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