Editor's Note

Monday 14 November

Oliver Milman /

Oliver MilmanToday on StartupSmart, we examine how media coverage can, sometimes unwittingly, act as an ideal gauge of consumer opinion.
Kelly Baker, founder of retail start-up Edible Blooms, was mistakenly quoted by the Daily Telegraph as saying that the business was set to expand from Brisbane to Sydney, rather than the actual plan of a roll out in Melbourne.

The positive customer feedback to the coverage suggested that Edible Bloom’s original strategy needed a tweak. Today, Baker explains how she took advantage of the error.

Elsewhere, we have news of Google’s latest funding dalliance with start-ups and mentor Deb Templar has some advice on how to respond to customer feedback.

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