Monday 14 November
Sunday, November 13, 2011/
Today on StartupSmart, we examine how media coverage can, sometimes unwittingly, act as an ideal gauge of consumer opinion.
Kelly Baker, founder of retail start-up Edible Blooms, was mistakenly quoted by the Daily Telegraph as saying that the business was set to expand from Brisbane to Sydney, rather than the actual plan of a roll out in Melbourne.
The positive customer feedback to the coverage suggested that Edible Bloom’s original strategy needed a tweak. Today, Baker explains how she took advantage of the error.