Monday 21 November
Sunday, November 20, 2011/
Today on StartupSmart, we give an example of why start-ups need to be nimble enough to revamp their business model if external circumstances radically change.
Randall Deer decided to go it alone at the age of 30, starting up tourism marketing company RewardsCorp in 2005.
But when the global financial crisis hit and client budgets were slashed, Deer decided to create a new service to take advantage of the new conditions. Today, he explains how he did it.