Editor's Note

Monday 25 June

Oliver Milman /

Today on StartupSmart, we look at the challenges faced by innovative upstarts that have to convince the marketplace of their genius before making any headway with sales.

 

One Thousand & One co-founders Gabrielle Dolan and Yamini Naidu found that potential clients didn’t know what their sales aid, called “organisational storytelling”, involved when they started.

After six costly months, the duo switched their focus to holding workshops to educate the marketplace. Today, they explain how they pulled it off.

Elsewhere, we identify the 10 fatal start-up mistakes that every new business needs to avoid, mentor Colin Benjamin outlines the downsides to having your manufacturing handled in China and Shoes of Prey co-founder Michael Fox explains how his business raised $3 million.

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