Editor's Note

Monday 26 September

Oliver Milman /

Oliver Milman

Today on StartupSmart, we look at the practicalities of running a business from home – an increasingly popular option for start-ups conscious of cutting overheads.

As Kathryn Heaven, founder of online retailer Style and Substance, found out, working from home doesn’t just involve a desk and a laptop.

There are several storage, logistical and client-facing challenges when working from the dining room. Today, Heaven explains how she overcame her home-based blues.

Elsewhere, we speak to a leading investor who has a stark warning for start-ups looking for funding and mentor Deb Templar has some tips on how to avoid being intimidated by large, established clients.

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