Editor's Note

Monday 30 April

Oliver Milman /

Today on StartupSmart, we highlight the dangers of straying too far from your target market.

 

As a start-up, it’s tempting to accept any paying customer that comes your way. However, as entrepreneur Louise Roberts found out, this can have a damaging long-term impact on your business.

After realising that her venture, Sphere Public Relations, was deviating from its niche, Roberts managed to turn things around. Today, she explains how she did it.

Elsewhere, Alan Hargreaves reviews a book that makes interesting reading for any business owner and mentor William Willems has some tips on what makes a great meeting space.

Finally, do you fancy being in the running to win an iPad? If so, simply complete our StartupSmart reader survey.

It won’t take up much of your time and will help us provide an even better news and advice resource for your start-up business. To complete the survey, click here.

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