Editor's Note

Monday 5 September

Oliver Milman /

Oliver Milman

Today on StartupSmart, we demonstrate why gaining an online presence doesn’t start and end with building a website.

As brotherly duo Matt and Richard Burgess found out, starting up a business in the competitive financial services sector can render you near-invisible on search engines.

The 360 Financial Services founders had several SEO mishaps before they struck gold. Make sure you read their account to see how you can get it right the first time.

Elsewhere, Dean Ramler explains how to build consumer trust in your website and we reveal the latest promising recipients of government start-up funding.

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