Editor's Note

Thursday 28 June

Oliver Milman /

Today on StartupSmart, we provide some handy tips on how to get out of the rut of playing it safe.

 

Once you’re hitting the sales targets and other metrics needed to keep your new business afloat, it can be tempting to take your foot off the gas and hope the venture continues to glide along.

However, as business advisory expert Marc Peskett explains, it requires greater effort each year to convince customers to choose your product or service over your rivals.

Peskett picks out five invaluable tips on how to muscle up your business, rather than let it wither away through lack of ambition.

Yesterday, we launched SmartSolo, our new weekly newsletter for sole traders. If you signed up to StartupSmart as a sole trader, you would’ve received the email but if you want to ensure you get the best news, advice and tips for soloists, you can do so here.

Meanwhile, you can read the 10 biggest challenges faced by sole traders – and what to do about them – here.

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