Editor's Note

Wednesday 24 August

Oliver Milman /

Oliver Milman

Today on StartupSmart, we take a look at how to pack a low-cost punch with your marketing by going guerrilla.

While large companies are just as likely these days to use opportunistic, seemingly underground methods to market themselves as start-ups, there remains a great opportunity for new ventures to do something innovative that sticks out from the crowd.

We’ve spoken to the branding and advertising experts to provide some invaluable advice on how to successfully veer away from the marketing mainstream.

Elsewhere, we have news of some welcome funding for start-up incubator Fishburners and mentor Adam Ferrier outlines what makes a great marketer.

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