Editor's Note

Wednesday 4 July

Oliver Milman /

Has Australia reached a plateau in its online spending? That is the easy conclusion to draw from new figures that show that although we are spending a hefty $11.3 billion via the web each year, the rate growth is slacking off.

 

While it’s easy to grumble about web clutter and cautious consumers, unless your website stands out from the crowd, you won’t be doing much to add to this eCommerce total.

Today, SEO guru Wai Hong Fong outlines 10 essential tactics to help you cut through the traffic and get found online by consumers.

That’s not all – entrepreneur Jason Rose asks you to imagine you are a venture capitalist (there honestly is a benefit to this) and retail expert Debra Templar deconstructs the process of cold calling.

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