Facebook picks 12 companies for its small business accelerator
Monday, August 19, 2013/
Facebook has today announced the 12 companies that have been selected from Australia and New Zealand to be part of its small business accelerator program.
Facebook received over 3000 applications for the program. The 12 companies selected are The Party People, Snowgum Australia, Bohemia for Hair, Artist Guitars, The Muscle Chef, Natural Sleep, Washington Brown, The AppVillage, Tours on Trike Melbourne, Puddleduck Vineyard, Ladies Luxury Escapes, and Michael Willem Photography.
Nick Bowditch, manager of small business, Australia and New Zealand at Facebook, told StartupSmart they were excited about the range of companies who applied.
“It was tough picking winners because the quality of entries was extremely high, but the one thing each of our winners did well was demonstrate a clear passion for wanting to improve their marketing on Facebook and address specific business challenges,” Bowditch says.
The program, announced in mid-July, is a two-day intensive workshop on how to use Facebook to best promote businesses.
“A lot of the small businesses that entered showed they had focused heavily on getting people to like their (Facebook) page and grow their fan-base,” Bowditch says.
“That’s a great start but the real benefits of using Facebook for marketing comes when you focus on developing compelling content, information or offers to drive deep engagement with fans, and in turn create sales opportunities,” Bowditch says.
The 12 businesses in the program will also receive ad credits during the workshop and three months of support from the Facebook team.
According to the latest Facebook user metrics for Australia, there are almost 10 million daily active users of Facebook, and 12 million monthly active users.
A cultural war: What Hayne's report means for fintechs, accountants and small-business lending Charlotte Petris Timelio founder
In a perfect world: Canva's Melanie Perkins dreams about the future of Australian startups Melanie Perkins Canva co-founder
Swipe right for (data) validation: What dating apps can teach us about data security Leah Callon-Butler intimate.io co-founder
How do Australian startups tap into the $140 billion of dry powder sitting in the US? Andrea Kowalski Bailador partner
No silver bullet: Four steps to find the perfect sales and marketing channel for your startup Vinne Schifferstein Vidal Botown founder
Buzinga to Appster: An insider's theory on why the app giants keep falling Joseph Russell DreamWalk Apps co-founder
Got brand goals? The four most marketable sports of 2019 Andrew Montesi Pickstar head of marketing
What founders can do now to prepare for a possible 2019 recession Les Szekely EVP co-founder